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28 account the specifics of the activity, often have to «invade» and personal, and in- timate, and super-optimal (less than 15 cm) comfort zone of the patient, perform- ing certain nursing manipulations. In this regard, you need to pay attention to the comfort zone of each and find a mutually acceptable distance for the nurse and the patient. You need to be very attentive to the manifestation of the patient and (or) his relatives feelings of discomfort associated with the invasion of the comfort zone. Basic rules for effective communication There are several rules for effective communication, knowledge of which will help the medical professional to establish psychological contact with the patient, maintain an atmosphere of trust and give the opportunity to interact and cooper- ate in the fight against the disease. These simple rules will also help to create and maintain a calm, mutually re- spectful and friendly atmosphere both in the team and in communicating with patients. 1. Show genuine interest and respect for the person you are talking to. 2. Try to see, understand, and appreciate the merits of the person you are com- municating with. Express this in words of encouragement and praise. 3. Be open, benevolent, positive, and welcoming. 4. Address the person by first name and patronymic. 5. Be tolerant of other people’s opinions. Don’t judge other people. 6. Try to understand the motives inducing them to do so, and not otherwise. Do not allow irritation and criticism. 7. Try to understand the other person’s interests. Try to conduct a conversation taking into account their individual characteristics, tastes, and desires. Speak to the person in a language they understand. 8. Be able to put yourself in the other person’s place to understand them. 9. Give the other person a chance to talk. Learn to be an attentive listener. 10. Pointing out the obvious mistakes of another person, start the conversation by emphasizing their virtues and positive qualities. Focus not on the person’s per- sonal characteristics, but on facts or phenomena. 11. Never criticize a person in front of strangers, in order to humiliate and not hurt his self-esteem. End of communication An important art is the ability to complete the communication process. It should be borne in mind that the last information in the conversation is best remembered, the beginning is worse, and the middle is completely erased. Therefore, at the end of communication, it is important to highlight or repeat the main thing and draw conclusions. In addition, you must remember the rule of good manners-the inter- locutor must leave with a good mood, whether it is a colleague or a boring patient.